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Nov 06, 2024

Starbucks Holiday Cups 2024: Sneak Peak at All 5 New Designs

By Marnie Shure Taste of Home's Editorial Process Published on Nov. 05, 2024 It's beginning to look a latte like Christmas, thanks to the new Starbucks holiday cups. Retailers barely let spooky season

By Marnie Shure

Taste of Home's Editorial Process

Published on Nov. 05, 2024

It's beginning to look a latte like Christmas, thanks to the new Starbucks holiday cups.

Retailers barely let spooky season pass before decking the halls in holiday cheer: sparkly snowflakes here, wrapping paper there, red and green foil-wrapped candy everywhere in between. But as for when the season officially begins, some might say it’s the day Starbucks holiday cups appear.

Starbucks has announced that its holiday cups are on their way, so pack up the pumpkins and start hanging the garland!

Courtesy Starbucks

Every year since 1997, Starbucks has featured a different design (or set of designs) on its holiday cups. For 2024, there will be four new paper cup designs, plus one plastic cup design for cold drinks. The theme is “Merrier Together,” and while past designs showcased a signature red hue, the cups lean into shades of green this year.

Here’s a peek at each new cup:

It makes sense that Starbucks wants to compare these designs to the coffee-making process. In an open letter published in September, new Starbucks CEO Brian Niccol announced that he wanted to bring the brand back to its coffee house roots by streamlining the ordering process, trimming down the menu and showcasing the coffee quality. “We’re refocusing on what has always set Starbucks apart—a welcoming coffeehouse where people gather, and where we serve the finest coffee, handcrafted by our skilled baristas,” Niccol wrote.

Courtesy Starbucks

The new Starbucks holiday cups drop this Thursday, November 7, at locations nationwide.

Though it hasn’t been officially confirmed, Starbucks did leak its holiday menu for 2024. You’ll soon be able to fill these festive new cups with a Peppermint Mocha, Sugar Cookie Almondmilk Latte and more.